Direct from Dell: Strategies that Revolutionized an Industry

Direct from Dell: Strategies that Revolutionized an Industry

In 1983, Michael Dell, a freshman at the University of Texas at Austin, drove away from his parents’ Houston home in a BMW he’d bought selling subscriptions to his hometown newspaper.  In the backseat were three personal computers.  Today, he is the chairman and CEO of Dell Computer Corporation, a billion company and the second largest manufacturer and marketer of computers in the world.

Founded on a deceptively simple premise-to deliver high-performance computer systems directly to$ 3.35

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