The clients and partners of a company have the ability to change its course with their backing. That is why there is a need to win them over or at least be in their good graces. A smooth and sincere transaction is the best way to show how much the corporation respects their involvement. And by giving executive gifts, the company is symbolizing the value of their partnership.
The extra special tokens that firms give their clients, partners, stockholders, and even their own corporate executives are called executive gifts. Not like mass-produced promotional gifts, such as ballpoint pens, potholders, notepads and fridge magnets, these executive or corporate gifts have a lot more value in cost.
The difference between executive gifts and promotional gifts, aside from the cost, is their intended use. The former aims to reinforce the business’ relationship with its key players, letting them know that their role in the company’s success is greatly appreciated. Promo gifts, meanwhile, advertise the company brand and invite buyers to purchase their products. As its name suggests, promo tokens are intended for promotion and marketing of the firm.
A refrigerator magnet given to those who purchase a bottle of cooking oil will work for the consumers of a company that creates cooking oils. However, the refrigerator magnet will be a entirely inapt token for the same company’s partners and affiliates. The company should perhaps give them a more fitting token, like crystal glassware or anything that is deemed more valuable, including cufflinks, high grade leather products, and wine accessories.
Most executive gifts bear the company’s mark, doubly functioning as its top level branding as well. Clients oftentimes remember a business through its gifts. If the present is viewed insignificant, that is precisely how the valued clients and partners will also view the corporation.
A company’s clients and associates are not just used to quality and high grade products, they also expect to receive the same. If they are presented with something of lesser value, they may not use the gift, or worse, they may view the gift as an insult to them. They will see that the gift means the company not just disregards their lifestyle and orientation, but also views them as unworthy of valuable products.
The value of your gift to your key players reflects how your company views your partnership with them and how the company projects the brand image also. By investing in tasteful executive gifts for your clients, you are reinforcing the elite status of your company.
Look for your next corporate gifts supplier in Asia. There are some great corporate gifts Singapore companies you can use.