Questions To Ask When Buying a Business – Business Consultant
Ice cream was invented in 2000 BC. Yet it was 3,900 years after before somebody worked out the ice cream cone. Beef was on the planet before humans. Bread was baked in 2600 BC. However , it took another 4,300 years for somebody to put them together and create the sandwich. And the modern flush toilet was invented in 1775, but it wasn t till 1857 that somebody thought up toilet paper.
Once these clear connections have been made, they appear so obvious. So evident. We will be able to t believe we didn t see them sooner. An endless number of these unmade connections exist to this day, especially in the business world. You are surrounded by straightforward, plain solutions that can dramatically increase your earnings, power, influence and success. The problem is, you simply don t see them.
Before Henry Ford would hire anybody for a crucial position, he’d have lunch with them. If the potential employee would salt the food before tasting it, Mr. Ford would not hire the person. The reason? Salting the food before tasting it indicated the person would implement a plan before testing it – ergo, no job. Was Henry Ford too intense with his hiring policy based on salting food before testing? Perhaps . But, then again, Henry Ford was America s first billionaire.
One company that seemingly didn t test enough is the maker of Excedrin. Many years ago they ran a multi-million dollar, national advertising campaign showing different, better than average headaches and alloting them numbers, like Excedrin headache #9, Excedrin headache #23, etc., where Excedrin relieved the discomfort. The campaign made great name recognition and was reputedly extremely successful. But, in truth, sales went down. The company later learned that people were aware of the campaign and said that Excedrin was a brilliant, stronger-than-average pain reliever. And if they had a severe headache they’d definitely take Excedrin. But if they had just an average headache, Excedrin was a stronger medication than they needed, so they might take a gentler agony reliever like aspirin. The company could have saved millions of bucks and not lost market share had they done one easy thing. TEST.
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