Questions To Ask When Buying a Business – Job Satisfaction & Lifestyle

Questions To Ask When Buying a Business – Job Satisfaction & Lifestyle

Ice cream was invented in 2k BC. Yet it was 3,900 years on before somebody worked out the ice cream cone. Beef was on the planet before humans. Bread was baked in 2600 BC. Nevertheless, it took another 4,300 years for someone to put them together and create the sandwich. And the modern flush toilet was invented in 1775, but it wasn t until 1857 that someone thought up toilet paper.

Once these clear connections have been made, they appear so obvious. We are able to t believe we didn t see them sooner. A never ending number of these unmade connections exist to this day, particularly in the business world. You are encircled by easy, plain solutions that can dramatically boost your income, power, influence and success. The problem is, you simply don t see them.

Before Henry Ford would hire anybody for a crucial position, he’d have lunch with them. If the potential worker would salt the food before tasting it, Mr. Ford would not hire the person. The reason? Salting the food before tasting it indicated the person would implement a plan before testing it – ergo, no job. Was Henry Ford too intense with his hiring policy based on salting food before testing? Maybe. But, then again, Henry Ford was America s first billionaire.

One company that seemingly didn t test enough is the maker of Excedrin. Many years back they ran a multi-million dollar, national advertising campaign showing different, better than average headaches and assigning them numbers, like Excedrin headache #9, Excedrin headache twenty-three, etc, where Excedrin relieved the agony. The campaign made great name recognition and was seemingly very successful. But, in fact, sales went down. The company later learned that people were aware of the campaign and said that Excedrin was a superb, stronger-than-average discomfort reliever. And if they’d a serious headache they had a severe headache they’d definitely take Excedrin. But if they headache, an average headache, Excedrin was a more robust medicine than they needed, so they would take a gentler discomfort reliever like aspirin. The company could have saved millions of bucks and not lost market had they done one simple thing. TEST.

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