Small Business Requirements in Nevada – Job Satisfaction & Lifestyle

Small Business Requirements in Nevada – Job Satisfaction & Lifestyle

Ice cream was invented in 2000 BC. Yet it was 3,900 years after before somebody worked out the ice cream cone. Beef was on the world before humans. Bread was baked in 2600 BC. Nevertheless, it took another 4,300 years for someone to put them together and create the sandwich. And the modern flush toilet was invented in 1775, but it wasn t until 1857 that someone thought up toilet paper.

Once these plain connections have been made, they seem so apparent. So evident. We can t believe we didn t see them earlier. A never ending number of these unmade connections exist to this day, especially in the business world. You are surrounded by easy, plain solutions that can dramatically increase your earnings, power, influence and success. The problem is, you just don t see them.

Before Henry Ford would hire any one for a vital position, he would have lunch with them. If the potential employee would salt the food before tasting it, Mr. Ford would not hire the person. The reason? Salting the food before tasting it indicated the person would implement a plan before testing it – ergo, no job. Was Henry Ford too extraordinary with his hiring policy based on salting food before testing? Maybe. But, then again, Henry Ford was America s first billionaire.

One company that seemingly didn t test enough is the maker of Excedrin. Several years back they ran a multi-million dollar, national advertising campaign showing different, better than average headaches and assigning them numbers, like Excedrin headache #9, Excedrin headache twenty-three, etc, where Excedrin relieved the pain. The campaign created great name recognition and was outwardly awfully successful. But, in truth, sales went down. The company later learned that folks were conscious of the campaign and recounted that Excedrin was a superb, stronger-than-average pain reliever. And if they had a serious headache they’d definitely take Excedrin. But if they’d merely an average headache, Excedrin was a stronger medication than they required, so they might take a gentler agony reliever like aspirin. The company could have saved millions of dollars and not lost market had they done one easy thing. TEST.

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A segment from the film that documents American life before and after World War One.Posted by David Burns for the Fasttrack American History Project. Teachers: For full screen use, choose the “watch in high quality” option or download the free MPEG2 file for this video from the online Prelinger Archive.

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