Small Business Requirements in Nevada – Why Work Like A Slave?

Small Business Requirements in Nevada – Why Work Like A Slave?

Ice cream was invented in 2k BC. Yet it was 3,900 years later before somebody worked out the ice cream cone. Beef was in the planet before humans. Bread was baked in 2600 BC. Nevertheless, it took another 4,300 years for somebody to put them together and create the sandwich. And the modern flush toilet was invented in 1775, but it wasn t until 1857 that somebody thought up toilet paper.

Once these clear connections have been made, they seem so clear. So obvious. So evident. We will be able to t believe we didn t see them sooner. An endless number of these unmade connections exist to this day, especially in the business world. You are besieged by simple, obvious solutions that can dramatically boost your earnings, power, influence and success. The problem is, you just don t see them.

Before Henry Ford would hire anybody for a vital position, he’d have lunch with them. If the potential employee would salt the food before tasting it, Mr. Ford would not hire the person. The reason? Salting the food before tasting it indicated the person would implement a plan before testing it – ergo, no job. Was Henry Ford too extraordinary with his hiring policy based on salting food before testing? Perhaps . But, then again, Henry Ford was America s first billionaire.

One company that seemingly didn t test enough is the maker of Excedrin. Many years ago they ran a multi-million dollar, state advertising campaign showing different, above-average headaches and alloting them numbers, like Excedrin headache #9, Excedrin headache #23, etc., where Excedrin relieved the agony. The campaign made great name recognition and was outwardly awfully successful. But, in truth, sales went down. The company later learned that people were conscious of the campaign and recounted that Excedrin was a brilliant, stronger-than-average agony reliever. And if they had a severe headache they’d definitely take Excedrin. But if they headache, an average headache, Excedrin was a more robust medicine than they needed, so they would take a gentler discomfort reliever like aspirin. The company might have saved millions of dollars and not lost market had they done one easy thing. TEST.

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