The marketing world has now realized the potentials of the gift with purchase strategy. Whether you are recent to the business enterprise or simply plain desiring to hike up your gross revenue, gift with purchase ideas are worth looking into.
Whoever told you that the gift with purchase campaign is a good way to shoot up a productive income day was correct, except that he did not hear the closing part of the statement. Yes, the scheme is indeed a powerful instrument to sell more, but only if you do everything properly. There are some products that ended unsuccessful and did not do well even though they are backed up with a free gift advertising. This is because the management or the marketing sector simply ignored some rules of the free gift campaign.
Some Gift With Purchase Rules To Remember
Below is a set of rules on how to choose and make a good product and free item combination that will surely attract buyers. Remember them and you are surely to get your pass to a big sales day.
Rule 1: Identify your prospective clients. There is a reason why not all brands of breakfast cereals have the same type of freebies. Why does one brand has free toys while the label one has free milk The answer lies in the perceived market of these two brands of cereals. The first one is for kids while the second brand is generally for grown-ups. Distinguishing the socio-economic class, gender, and age group of your target market will help you come up with the free item that could influence them to acquire your product.
Rule 2: The promotional items should have a perceived value. Take note, however, that the value of the free item should not be greater than that of the item being sold.
Rule 3: The free gift should not disagree with the item you wish to sell. The right combination is what induce buyers. Even if it is just a simple household or personal item, it still can be encouraging if it can be used along with the advertised commodity. It is not rational to put chocolates with a tube of toothpaste. Rather, you put in a free toothbrush.
Rule 4: Make sure a plan is laid out carefully before beginning the marketing scheme. Have a detailed plan that includes what places are included and how long the promo will last. Do not forget to advertise and spread as much invitations as possible.
Look for your next corporate gifts supplier in Asia. There are some great corporate gifts Singapore companies you can use.