Celebrity Endorsements Soar Nearly 50% in 2011 Grammy® Awards TV Ads

Celebrity Endorsements Soar Nearly 50% in 2011 Grammy® Awards TV Ads
GreenLight , a global media licensing, talent negotiation and rights representation consultancy, today released the results of its annual GreenLight Ad Gauge of the 53rd annual Grammy® Awards, revealing that the number of celebrity endorsements in the show’s ads have returned to pre-recession levels.  Nearly one out of every four ads featured a celebrity endorsement, a 47% increase from last …
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