Ray A. Kroc: McDonald’s Mogul (Titans of Fortune)

Ray A. Kroc: McDonald’s Mogul (Titans of Fortune)

Ray Kroc’s remarkable rise to the top of the food chain–fast foods that is–began at a later age than most successful entrepreneurs, at age 52. The former salesman of Multimixer milkshake machines heard about the McDonald brothers’ restaurant in Southern California, an eatery serving 15-cent hamburgers and 10-cent fries and making 40 milkshakes at a time. Sensing its potential, Kroc began to franchise the operation, ultimately bought out the McDonald brothers, and fast foods were never the same

Ray Kroc, Mayor of McDonaldland (Taking Part Books)

A biography of the man whose assembly line methods of preparing food revolutionized the restaurant business and gave birth to the McDonald restaurant chain.