Steve Jobs introduces the “Digital Hub” strategy at Macworld 2001
On January 9, 2001, Steve Jobs gave one of his greatest Macworld keynote presentations. The main topics included the original version of Mac OS X, the original SuperDrive and the original widescreen PowerBook G4. But perhaps the most profound was the introduction of the “Digital Hub” concept in which the Mac would evolve into becoming the center of the digital lifestyle of the 21st century. It has been the subject of much discussion by Steve and his substitutes when talking about the Mac ever since. This definitely the beginning of something huge. iMovie had already been around since 1999 and Steve introduced the original versions of iTunes and iDVD at this keynote. Interesting to note that in the second part of this video Steve refers to iTunes as “iMusic” – perhaps a code name during production? It’s amazing that as soon as Steve started on this topic everyone was spellbound and there was no applause from the audience for a good 11-12 minutes, quite possibly the longest gap between applauses in Stevenote history.